The platform has completed development and is ready for market. We are now launching a strategic marketing initiative to increase awareness among HR leaders across the United Kingdom and internationally.
Why Now?
"Employee recognition has never been more important. In an era where engagement, culture and wellbeing drive organisational performance, HR leaders need tools that truly work."
The platform was developed collaboratively with HR professionals to address limitations in legacy systems, emphasising ease of adoption and user experience. We understand that the best recognition platforms are the ones that employees actually want to use.
Development Background
V.A.L.U was created through extensive research and conversations with actual users—both HR teams and employees—to ensure the platform meets real-world needs. This user-centred approach has shaped every feature and interaction within the platform.
By listening to the challenges faced by HR professionals daily, we've built a solution that integrates seamlessly into existing workflows whilst delivering meaningful insights and measurable outcomes.
Our Marketing Strategy
Our comprehensive marketing initiative includes multiple channels to reach HR decision-makers:
- Email marketing campaigns targeted at HR leaders
- Website updates and enhanced digital presence
- Social media engagement across professional networks
- Targeted promotional campaigns
- LinkedIn outreach to connect with HR communities
- Case studies and success stories from early adopters
- Live demonstrations showcasing platform capabilities
What's Next
We plan to gradually reveal features to build awareness and understanding, positioning V.A.L.U as distinct from competing recognition platforms. Our focus remains on demonstrating real value to HR teams through practical, measurable improvements in employee engagement.
Whether you're looking to transform your recognition culture, gain deeper insights into employee wellbeing, or simply find a platform that your team will actually use, V.A.L.U is ready to support your journey.